Fighters Inc’s Joe Long joins SPARBAR board of advisors
SPARBAR, Ltd., the creator and producer of SPARBAR® boxing and fitness equipment, is proud to officially announce Joe Long as part of its international renowned committee of Board Advisors.
A former international English and British Karate heavyweight champion, Long has over 20 years of management and marketing experience with strong connections in the combat and sports industry. Responsible for orchestrating sell-out combat shows, exhibitions and events on a local, national and international level, Long has built a solid reputation and an enviable network of premium brands, management companies and talent.
Long made headlines in March 2018 with the announcement to bring UFC Gyms to the UK and Ireland. The UFC Gym® brand stands for making elite training worthy of world champions available to all. ”The SPARBAR® training devices are clearly a perfect fit on the journey of making boxing and MMA as a workout accessible to pros and enthusiasts of all ages and abilities,” says Long, who established the SPARBAR® boxing fitness equipment in selected UFC Gyms in the UK right away. When the pandemic hit, gym memberships came to a halt, and the home workout started booming.“ At UFC Gym®, we know that MMA and boxing are great high-intensity workouts that strengthen mental balance. The SPARBAR® equipment makes a boxing fitness workout available at the convenience of your home,“ Long says.
Long met SPARBAR® founder Jasvinder “Jazz” Gill at a fitness expo SENI Combat & Strength Show in the O2 arena in London back in 2016. Long was the promoter of Europes leading combat sport expo at that time, and impressed by the attention the SPARBAR® brand got. “I feel privileged to have witnessed the SPARBAR® journey from the early steps to where it stands now as highly praised state of the art fitness equipment that reached global status.“ He adds: „Pro athletes and coaches alike love the SPARBAR® products, and I have seen many youth and fitness enthusiasts simply want to get involved with the product inside the gym.“
Long opened up his network for the SPARBAR® brand and brought in high-profile people in the combat world such as former UFC fighter and sports analyst Michael Bisping. Jazz: “Sparbar has British roots, and we are extremely proud to work with pioneers in the combat sports sector such as Joe Long and Mike Bisping. We are on a trailblazing journey, and this is a synergy of crucial experience”.
Source: Melanie Marten - Business Mondays