Se~Ni is Japanese term for “Fighting Spirit” and the name given to the first ever martial arts expo held at the National Exhibition Centre in Birmingham in May 1999. The show, created by Fighters Inc, is still to this day the best known UK martial arts and combat sports event and after 8 years in the UKs largest exhibition venue in the midlands, moved to Excel in London’s Docklands to become the worlds largest combat sports expo.
In 2007 the event was headline sponsored by the then incoming Ultimate Fighting Championships and by 2012 the show had grown to over 20,000 sqm in size by hosting other Fighters Inc creations such as London International Opens, Pain & Glory, MMA Weekender, BoxFair and Show of Strength. Over the years the show has welcomed hundreds of incredible superstars from across film, mma, boxing and strength sports through its doors from Dana White & Wladimir Klitschko through to Bruce Lees family Linda & Shannon Lee.
In 2016 the show moved to The O2 London where it literally took over pretty much the entire “tent” for three days and featured the first UK Bellator show.
SENI was Fighters Inc focal brand within its event portfolio a show that was the cornerstone of Combat Sports for over 15 years
Heres a look back through the years…….
Seni 2008!
World Largest Boxing Class at SENI COMBAT & STRENGTH
